Author: News Room
Why brands need to optimize their mobile apps and websites for AI Read the full article here
Microdrama apps stand out on mobile: Here’s what the numbers say Read the full article here
Ulta Beauty taps women athletes for marketing push Read the full article here
Roku says it’s growing video advertising faster than broader OTT market Read the full article here
Gartner: CMOs want AI transformation, but few are upgrading their skills Read the full article here
Publicis weds creator, sports marketing for new Influential Sports unit Read the full article here
Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead. Read the full article here
The fractured, fragile US consumer Read the full article here
PepsiCo’s first creator-led product launch reimagines chips for Gen Z Read the full article here
WPP abandons holding company model in major strategic overhaul Read the full article here
How WPP aims to cut down agency complexity with its Elevate28 strategy Read the full article here
What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio Read the full article here