Author: News Room
Kantar Media enters new era as Fifty5Blue following $1B sale Read the full article here
Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem Read the full article here
IHOP promotes pancakes with low-tech aesthetics, experiential play Read the full article here
CMOs face risks locking brands into agency AI platforms: Gartner Read the full article here
Influencer pay lacks transparency: Here’s what the numbers say Read the full article here
How Coach cocreated a campaign with Gen Z communities around the world Read the full article here
Retail and grocery brands dominate ChatGPT ads Read the full article here
Publicis acquires AdgeAI to sift quality creative from content glut Read the full article here
TikTok, MLB tap into growing baseball fandom with expanded content tie-up Read the full article here
Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data Read the full article here
Nielsen: Sports continues to prop up ad-supported TV Read the full article here
McDonald’s reality TV-inspired campaign turns kiosks into confessionals Read the full article here