Author: News Room
KFC’s Colonel dances in the name of affordable fried chicken in new ads Read the full article here
How Aerie is pushing back against AI content with Pamela Anderson Read the full article here
How MLB is leveraging automation and data to enhance fan messaging Read the full article here
Albertsons on its ChatGPT ads test and push for retail media transparency Read the full article here
Dive Brief: Five Guys has launched “Your Burger Guy,” the fast-food chain’s largest integrated brand campaign to date, per details…
Dive Brief: OEFY, the Mars-owned brand which includes Orbit, Extra, Freedent and Yida gums, launched a new global campaign, “Total…
Go Figure is a monthly column by Marketing Dive staff which examines recent data points from across the marketing and…
Dive Brief: Publicis Groupe has acquired sports marketing agency 160over90 from talent management and media firm WME Group, according to a…
WASHINGTON — Three years after OpenAI released ChatGPT and kicked off the modern era of artificial intelligence in media and…
P&G bets on WNBA and women’s sports with new multibrand sponsorship Read the full article here
On average, U.S. consumers spend about two and a half hours per day on social media, with Gen Z topping…
Dive Brief: The Estée Lauder Companies has appointed WPP its first global media partner as the beauty and cosmetics giant…