Author: News Room
Go Figure is a monthly column by Marketing Dive staff which examines recent data points from across the marketing and…
Dive Brief: Publicis Groupe has acquired sports marketing agency 160over90 from talent management and media firm WME Group, according to a…
WASHINGTON — Three years after OpenAI released ChatGPT and kicked off the modern era of artificial intelligence in media and…
P&G bets on WNBA and women’s sports with new multibrand sponsorship Read the full article here
On average, U.S. consumers spend about two and a half hours per day on social media, with Gen Z topping…
Dive Brief: The Estée Lauder Companies has appointed WPP its first global media partner as the beauty and cosmetics giant…
YouTube annual revenue tops $60B as Google’s focus expands beyond ads Read the full article here
Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy Read the full article here
Amazon enables communication between ads platform and AI agents Read the full article here
Target to test contextual ads in ChatGPT, including through Roundel Read the full article here
Loyal customers think brands place more value on new shoppers, survey finds Read the full article here
American Eagle offers creators rewards to keep content flowing Read the full article here