Author: News Room
Pepsi is taking the Pepsi Challenge to advertising’s biggest stage with a 30-second ad that will run during Super Bowl…
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns…
Your Org Structure Is Showing—Close the Mid-Funnel Gap Read the full article here
Beehiiv is expanding its in-house advertising operation as it looks to scale a business that has become an increasingly important…
We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one…
Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies…
For nearly two decades, ecommerce measurement followed a familiar playbook. Browser-based tracking pixels captured clicks, page views, add-to-cart events and…
Dive Brief: WPP is consolidating its production capabilities, including those from its global production company Hogarth, into one integrated unit…
Dive Brief: Sports betting platform Fanatics Sportsbook will make its Super Bowl debut with a 30-second spot, titled “Bet on…
Artificial intelligence proved to be a widely used tool during the 2025 holiday season, with retail, travel, financial services and…
Procter & Gamble is emphasizing its strengths in data and artificial intelligence as the packaged goods giant contends with a…
With questions about tariffs and the economic outlook persisting, brands are prioritizing a strong start to the year. The wrong…