Author: News Room
How CTV advertising prepped for next-gen reinvention at NewFronts Read the full article here
Though ad budgets are expected to remain tight in 2026, advertisers are bullish about connected TV’s prospects. Nearly 70% of…
The media landscape in which marketers operate continues to transform, approaching an inflection point where decades-long goals appear in reach…
Dive Brief: PubMatic and Untapped Growth, a media collective for independent agencies, announced a partnership that gives the collective’s member…
Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll…
For years, email performance has been measured with a familiar set of metrics: opens, clicks and conversions. But those numbers…
Given the steady introduction of new channels and platforms, you’d think email’s share of the marketing budget would start to…
We’ve got AI-driven data reporting, we’ve got personalized greetings, personalized subject lines, user-based product recommendations and a whole range of…
Your CEO just decided it was time to send more emails. You have segments and even entire lists that haven’t…
Google’s latest AI expansion brings Gemini directly into Gmail. With it comes a shift in how messages are interpreted, prioritized…
Most brands treat post-purchase emails as functional necessities. These automated emails are built into the purchase workflow and focus almost…
Are empathy, sympathy and humanity bad now? That’s what I hear from some thought leaders and government officials who say…