Author: News Room
I just got back from visiting a friend — a 9-hour drive each way. As I often do on trips…
Marketers are facing a paradox as consumers both embrace artificial intelligence and simultaneously have a strong desire for a more…
Vaseline was founded more than 150 years ago and has turned into a top performer of late for parent company…
I’m an email marketer at heart. I love the ability to personalize a message and deliver that message at the…
Companies are missing a big opportunity hiding in plain sight: their smallest customers. Small and medium businesses (SMBs) often make…
The Urban Outfitters brand delivered a comparable net sales increase of 12.5% in Q3 fiscal 2026 — up from 4.2%…
Dive Brief: Nielsen is making its Nielsen Marketing Cloud audience segments available across the Amazon Ads marketplace, Nielsen said in…
Words are a quiet kind of magic. However, they’re often treated like commodities rather than recognized for the power they…
Dive Brief: WPP Media says the advertising market looks more resilient than previously anticipated as the industry manages disruptions stemming…
Dive Brief: PepsiCo’s Mug Root Beer brand is targeting Gen Z holiday shoppers with a limited-edition cologne launching on social…
Dive Brief: Meta today, Dec. 11, introduced new artificial intelligence-powered tools to help brands more easily find and turn existing…
The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are…