Author: News Room
Dive Brief: The Coca-Cola Company has appointed Sedef Salingan Sahin to the newly created role of chief digital officer, according…
Business-to-consumer marketing will face multiple challenges in 2026, such as price hikes, artificial intelligence-driven privacy breaches and a decline in…
Dive Brief: Skims, the apparel brand co-founded by Kim Kardashian, made its first venture into live entertainment with “Kimsmas Live!,”…
Dive Brief: Pinterest has acquired connected TV advertising platform TvScientific, according to a press release. Financial terms of the transaction,…
They’re brazen, intrusive and widely disliked, so why are we still sending cold emails to unsuspecting recipients? It’s commonly accepted…
Mediterranean fast-casual restaurant chain Cava is once again shaking up the dating scene with the second season of “Bowlmates,” its…
Dive Brief: On Tuesday, Choice Hotels International unveiled its latest global marketing campaign centered on changing traveler sentiment toward experiences…
The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a…
No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes.…
While marketers have set their sights on figuring out how to engage younger consumers, it can be easy to overlook…
I’ve written that the AI panic we’re living through feels a lot like the dawn of the commercial internet, full…
The following is a guest piece written by Shannon Reedy, chief brand officer at Terakeet. Opinions are the author’s own.…