Author: News Room
When Gmail rolled out a new “Manage Subscriptions” feature last summer, we knew it would make an impact, particularly for…
Email marketing has been declared dead every time a new digital technology appears in all its shiny newness. Yet, it…
The credit card bills from the 2025 holiday season aren’t even paid off, but Intuit Mailchimp is already taking the…
B2B marketers usually treat Super Bowl week like a black hole for engagement. The assumption? Everyone’s distracted, inboxes are crowded…
It’s not the easiest time to be an email marketer. Gmail and Yahoo’s evolving spam guidelines — compounded by earlier…
Publicis Groupe grew organic revenue, an important measure of agency health, 5.9% year over year to 3.87 billion euros, or…
Ritz is further broadening its image beyond a wholesome snack platter cracker with its second Super Bowl campaign. The Mondelēz…
Dive Brief: Marketers in 2026 need to contend with consumers who are feeling creeping unrest while holding onto hope for…
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is…
Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it —…
E.l.f. Cosmetics is tapping into the cultural conversation around Bad Bunny headlining the Super Bowl halftime show with a purpose-driven…
Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s…