Author: News Room
I, like most marketers, love automation. It’s the “magic money machine” of the email world. You set up a triggered…
I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in Palm Springs, California, and drove…
As marketers working in retail gear up for their most significant time of year, email campaigns are central to their…
We’ve updated our email deliverability guide with details about Google’s enhanced DMARC reports. Deliverability may not be the most interesting…
Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs…
Your AI-generated emails are falling flat. Your personalization feels robotic. And every output sounds like it was written by the…
AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional — sometimes unnecessary. That’s convenient for…
Email marketing allows you to send targeted messages directly to your audience. No algorithms. No rented platforms. Just your message…
HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change…
I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too…
A good welcome email program can quickly introduce customers to your brand and start the relationship off right. But what…
Dive Brief: The IAB today, Feb. 2, announced Project Eidos, an industry-wide effort to address the trust gap marketers have with…