Author: News Room
Programmatic platform StackAdapt today announced the general availability of a martech suite that includes email marketing, first-party data activation and…
Dive Brief: Optimism among marketers is falling due to economic volatility, with only 54% of industry professionals believing 2026 will…
ExactTarget, the tool that would go on to become Salesforce Marketing Cloud after it was acquired by Salesforce in 2013,…
TV host Andy Cohen, more than 150 “Bravolebrities” and tens of thousands of reality TV obsessives are headed to the…
Most B2B nurture campaigns are set up to slowly lose a lead. You know the type — 10 emails, four…
The holiday season is in full swing, but what is considered by many to be the most wonderful time of…
It’s easy to assume email problems come from the people hitting send. But sometimes the real issue is much bigger…
For marketers adrift in a sea of media fragmentation, sports have remained a dependable — if pricey — anchor, representing…
The holiday season is make-or-break for email marketers. With inboxes bursting from October through New Year’s, even your most dazzling…
Ad revenue invested behind creator-generated content is expected to top $180 billion this year, up 20% for 2024, and could…
How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another…
Dive Brief: U.S. ad spend on the creator economy is projected to reach $37 billion this year, a 26% increase…